Website redesign

Website redesign: keep what works, fix what holds you back

An ageing website slows your sales, but a poorly prepared redesign can wipe out hard-won rankings in a few days. We rebuild your website while keeping what works and fixing what holds you back.

Book my free diagnostic How it works

Website redesign: keep what works · AI illustration

Why a website redesign feels scary

Fear of losing everything
Changing URLs, pages or content without care can erase rankings built over years.
A website that no longer converts
Slow, hard to read on mobile, no clear next step: visitors leave without calling.
An agency that disappeared
A website delivered then abandoned, with no follow-up or updates, is often the story before a redesign.

A website redesign that protects your rankings

We always start with an audit. If the existing site allows it, we optimize it. A full redesign is only offered when it is truly needed.

Audit of the existing site
The pages that get traffic, the searches that bring you customers, the links to keep.
Redirect plan
Every important old URL points to the right new page.
Content kept and improved
What works is kept, what is missing is added.
Conversion-focused design
A website that is clear on mobile, with an obvious next step for your customers.
Technical SEO from the start
Speed, Core Web Vitals, architecture, internal linking, canonicals and sitemap.
Follow-up after launch
Rankings and traffic monitored to fix the slightest drop quickly.

Renovated shop keeping its original mouldings, like a website redesign that keeps its rankings — Modernize without losing hard-won rankings · AI illustration

Redesign and SEO: keep what works

A website redesign is a chance to modernize your image and fix what slows your sales. It is also the moment when rankings built over years can be lost in a few days, if old URLs disappear without redirects.

Our method starts with an audit: the pages that get traffic, the searches that bring you customers and the external links to preserve. We then build the redirect plan, keep the content that works and build in technical SEO and local SEO from the start.

After launch, we track rankings and traffic to fix things fast. If your current website is too fragile to rebuild, a brand-new website may be a better fit; and once live, WordPress maintenance keeps it healthy.

Your redesign in three steps

Businesses whose website already has a history on Google and who want to modernize it without starting from scratch.

1
Free diagnostic
We look at what your current website brings you, and what slows it down.
30 minutes
2
Redesign plan
What is kept, what changes, the redirects and the timeline, in a written plan.
Within 48 h
3
Launch and follow-up
The new website goes live, then is closely monitored in the following weeks.
Monthly report

Website redesign: your questions

See plans and pricing

Will I lose my rankings with a redesign?

Not if it is prepared: an audit of the pages that matter, redirects, content kept and follow-up after launch. The risk comes from redesigns done without these steps.

Do I always need to rebuild the whole website?

No. If the technical base allows it, we optimize what exists. A full redesign is only offered when it really adds something.

Which technology do you use?

The one that suits your project: WordPress, Brizy Cloud, a static site or a custom platform. Technical SEO is built in either way.

Our other services

See the full method

By area, by industry and on the blog

Let’s talk about your visibility. Thirty minutes is enough to start.

We look together at your real presence on Google, Google Maps and AI. You leave with your three priorities, whether you work with us or not.

Book my free diagnostic Write insteadFree, 30 minutes, no commitment. Or call +33 6 60 76 15 23.

Why a website redesign feels scary

Fear of losing everything

A website that no longer converts

An agency that disappeared