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UTM builder: measure what your Google profile brings in
You look after your Google profile, you post, you reply to reviews. What is left is knowing what all that work brings you. This tagged address shows it in black and white in Google Analytics 4.
What is not measured ends up abandoned
You leave with
- An address ready to paste into your profile
- Presets for the button, posts and offers
- The exact path to read results in GA4
Without tagging, part of the visits from your profile gets lumped in with the rest of your Google traffic. You cannot tell whether your posts or your Website button bring customers.
Our presets keep these visits in GA4’s Organic Search, where they belong, while isolating them with the “gbp” campaign. You compare months, posts and offers.
Three minutes, no more
- 1
Enter your page
The home page or the local page your profile links to.
- 2
Pick a preset
Website button, booking, post, offer, product or menu.
- 3
Paste it into your profile
In Google Business Profile, Website field, or in your post link.
Your questions, straight answers
Does tagging hurt my SEO?
No. It only serves measurement. As long as your website declares its canonical address, the tagged version is not indexed separately.
Why “organic” and not “maps”?
GA4 sorts visits by source and medium. With google and organic, they stay in Organic Search. A made-up medium like “maps” often sends them to “Unassigned”.
Where do I read the results?
In GA4: Reports, Acquisition, Traffic acquisition. Add the “Session campaign” dimension and look for “gbp”.
Is one address per post useful?
Yes, if you want to compare. The Post preset adds the current month automatically.
Measuring is the start. Growing is our job.
We optimize your Google profile and send you a clear monthly report: calls, visits, directions, Google Maps rankings.